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Shane Eddison
Co-founder · CEO
Shane leads Optizon's company direction, operating cadence, and long-term portfolio strategy. He keeps the team focused on what it takes to win.
About Optizon
Optizon is a remote-first, Melbourne-based multi-brand e-commerce group behind BunMo, Keppi, Chillbo, and HD Protect. The company operates its own brand portfolio and keeps consultancy work separate through Big River Digital.
Founding story
Founded 2016, Optizon was built around a clear idea: operate owned e-commerce brands with the discipline, speed, and marketplace focus required to compete over time.
The company has grown through owned brands, remote collaboration, and hands-on work across product positioning, listings, supply chain, performance, and operations.
Leadership
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Bailey O'Connor-Tenant
Co-founder · Product
Bailey leads product thinking across the portfolio, connecting customer insight, category focus, and practical product development.
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Julian Fishman
Co-founder · Consulting
Julian leads the consulting direction, connecting Optizon's marketplace experience with the separate Big River Digital consultancy path.
Offices and presence
Melbourne, Victoria · Dallas, Texas · Remote team across 10 countries
- Australia
- Bolivia
- Brazil
- Canada
- Dominican Republic
- Indonesia
- Japan
- Pakistan
- Philippines
- United States
Mission and values
Relentless focus on improvement
We keep looking for better ways to build products, improve listings, strengthen operations, and make the portfolio more effective over time.
Proactivity and accountability
We value people who take initiative, communicate early, own the details, and follow through on the outcomes they are responsible for.
Act with the customer in mind
We use customer feedback, marketplace data, and practical judgment to make decisions that create better product experiences.
Enthusiastic team player
We bring energy to the work, support teammates across time zones, and help create a clear, constructive remote working environment.
Honesty and integrity
We communicate directly, keep commitments, and make decisions in a way that earns trust with customers, partners, and teammates.
Careers
We are building a remote-first team for people who want ownership, clear expectations, and meaningful Amazon e-commerce work.