Sensory toys and learning play
BunMo
BunMo creates playful sensory toys, fidget products, puzzles, stationery, and child-friendly utensils for curious kids and everyday creative play.
Optizon builds and operates e-commerce brands across sensory toys, hydration, outdoor leisure, and disposable protection products, with a distributed team focused on marketplace growth, operations, supply chain, and brand execution.
2016
Founded
4
Active brands
10
Countries
4
Core categories
The brands are the core of Optizon. Each has a distinct customer, category, and operating rhythm, while sharing the same marketplace discipline behind the scenes.
Sensory toys and learning play
BunMo creates playful sensory toys, fidget products, puzzles, stationery, and child-friendly utensils for curious kids and everyday creative play.
Everyday hydration and wellness
Keppi makes clean, sugar-free electrolyte powders for daily hydration, active routines, gym sessions, hiking, heat exposure, and busy on-the-go lifestyles.
Outdoor leisure gear
Chillbo sells portable outdoor gear for beaches, parks, camping, festivals, and travel, led by its Chillbo Shwaggins inflatable lounger.
Disposable protection products
HD Protect provides disposable glove essentials for food service, healthcare, cleaning, salons, commercial environments, and home kitchens.
Optizon works like an operating system for owned e-commerce brands: practical teams, clear ownership, and repeated execution across product, marketplace, growth, and operations.
Define who each product is for, what problem it solves, and how it should be presented across marketplace and brand channels.
Manage listings, content, merchandising, ranking priorities, and commercial follow-through across the portfolio.
Improve titles, images, detail pages, variation structure, and customer-facing content so products are easier to understand and buy.
Run campaign structure, budget pacing, search term analysis, performance reviews, and growth tests for each brand.
Coordinate suppliers, inventory, shipment timing, and replenishment so products stay available and operations stay predictable.
Use reviews, support themes, marketplace data, and product feedback to improve content, operations, and future product decisions.
Optizon is built for people who want real ownership, clear expectations, and practical e-commerce work. The team is remote-first, spread across countries, and focused on growing brands with disciplined execution.
Current hiring opportunities are listed on the Careers page so candidates can connect a job ad back to Optizon, the brands, and the work behind the portfolio.
Optizon operates its own brands. Consultancy work is handled separately through Big River Digital for businesses that need Amazon strategy and marketplace execution support.